Tyres4U is committed to strengthening its position as the dominant independent distributor in the Australasian tyre replacement market, through development of :

• Product quality and range
• People and product knowledge
• Customer base and distribution capabilities

Tyres4U has perceived the need for a truly independent wholesaler that supports all independent dealers equally and provides alternatives to retail distribution outlets owned and controlled by manufacturers.

To this end Tyres4U will:

• Remain aggressive in anticipating customer needs and service requirements, achieving industry leadership, introduce dealer programmes and develop long term strategic relationships.

Develop the most comprehensive range of quality products, with both current and new suppliers, supported by Tyres4U's internal quality and safety programmes that include continuous change and improvement and accreditation to ISO 9001.

• Strengthen team work and personal development through training to achieve the best staff in the industry who provide the best technical assistance. Minimise operating expenditure through best practice and effective use of technology.
• Act at all times with the highest standards of integrity in the promotion and projection of the company's image and products.

These ongoing strategies will ensure Tyres4U provides:

• The highest level of customer satisfaction and loyalty.
• An organisation to which employees are proud to belong.